Saturday, July 2, 2011

Why would you use an SEO Consultant?

An SEO Consultant works in the same way that most business consultants work. Their main role is to provide expertise and knowledge supplying a group of tasks to support companies in achieving good search engine positioning.


Generally free advice can be given as a method of engagement, the consultant’s time will be used to help define what the client requires with details though interesting for the consultant which will disinterest the client.


The techiques used by SEO consultant are in the main dicussed on this site and will deliver what a client expects. The key part of delivey is managing client expectation.


A good SEO Consultant will obviously be able to offer you technical insight at the highest level, but perhaps more important is the ability to do so in a way that makes the recommendations relevant to your business and at the most basic of levels the SEO consultant has the clients brand in his hands.


By way of a short list and to demonstrate some of the key points I have put a list together of things to look for:


• Always check that the sales person is fully aware of the SEO sales cycle and the requirement- as a good quality SEO campaign is one of balance however, in most parts it’s common sense.


• Check to see if any Google page one campaign have been successful for the client - if that is what is required, especially if the keyword chosen was competitive . SEO Services Now - [sales mode switch ‘off’] can provide proof of where this has been achieved – also when vetting a SEO consultant ask them how long it took to achieve their activity .


• Check for free information, A good SEO consultant will provide this for the client but it wont be the whole requirement.


• Don’t be scared to ask difficult or searching questions in most cases a good SEO consultant will be able to answer them.Ask what they do to achieve the goals.


• Have a look round, research the competition – compare pricing, some SEO companies charge 0,000’s per month.


• Go for contract that are sub one year with performance related targets also look at easy termination on lack of success, look to non-competitive clauses too.


• Above all check the chosen partner thoroughly, it is a long term strategy as maintenance is part of the requirement – this is not a short term fix and you should avoid all that suggest it is.


Above all this is a results based activity any creditable SEO consultant should bring the expected results, the difficulty is finding that person in the first instance.


SEO Services Now provide keen pricing seo consultants that can provide these services to you.

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