Tell me about SEO services and Website Marketing and their benefits

SEO services history has its earliest roots with Gerald Salton in the 60’s when his team at Harvard and Cornell University created and understood the need to be able to use an information retrieval system, which they named ‘SMART’. An improved system and some say the forerunner to today’s search engines, ‘ARCHIE’ was created in 1990. Archie used a query method that combined a script data gatherer with a regular expression matcher for retrieving file names, which enabled it to build up a database of web filenames that it could then match to a subsequent user query.


Many companies since the ‘dawn of the search engine’ have attempted to be successful but none have achieved it more so than today’s encumbants. We are seeing Microsoft with Bing to start to mount a challenge to the predominant search engine provider Google (which currently accounts for approximately 80% searches worldwide) .


Google has matured and has refined its search methodology by creating and adapting a unique algorithm for determining the true relevance of a search by a user, which falls within its mantra of making a rapid, automated search as close as possible to a ‘natural’ search. Companies soon saw this as a great opportunity to get their businesses to be available globally and page one of Google was the place to be.


Good SEO means website presence and good Website Marketing means more sales.


The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Today’s searcher is more fickle with time and search relevance being key factors for both the user and the search engine alike. The search engines now are becoming the decision makers, which make website attraction important but ease of use,how it communicates,and calls to action, become key factors in the sales cycle.


So what happens when a user lands on your website?


The main purpose in retail for example is to sell the user a service or product , have a think about what you do when you buy something in a shop for example.
The outlet generally:


a) Put the wares (product / services) on show


b) Provide places where you can get more information on a product or service


c) Provide the facilities for you to make an easy purchase!.



Similarly these same rules apply with a website. Examples of this are specials deals and impulsive buys at the checkout.


Don’t make the website a spectacular experience, people may stay and browse and admire but probably won’t buy - Don’t dazzle, coerce.


But just remember without SEO people won’t get to you and that is the base requirement.



Having SEO services Now engaged as your partner helps your Google page one experience