Kinetic Typography, also referred to as Motion Typography, is the 21st century video marketing technique. Using Kinetic Typography in cool commercials is a very effective strategy for most businessmen, especially if they want to cut spending for marketing. As advertisers, we try our best to relay the message of our services and earn the interest of the observer through various ads that we air on the web and on TV, in an attempt to make a sale. KT video, an animation style in which texts move in order to create a wonderful video animation that will look pleasant and appealing to viewers. A usual KT animation would last from thirty to ninety seconds, based on the client’s wishes and ideas. Some examples of such text and image animations are in the closing credits and the film titles (think “Batman” or “Star Wars”). In addition, using kinetic typography in video and TV commercials helps further to express the crafted emotion that the ad wants to invoke. By adding motion, varying font sizes, playing with color, speeding up or slowing down the pitch, a tone and emotion is generated.
Making animated commercials with Kinetic Typography allows you to reduce costs associated with making advertisements. With no having to pay actresses or post-production specialists, text animation becomes very inexpensive; since it can easily be done using Adobe After Effects or Cinema4D, you're paying less people to work for you. Simultaneously, the effect that they can achieve will exceed the expectations of traditional adverts – if it's designed right. An additional element that makes Kinetic animation an affordable way to make advertisements is because right now, there aren't a lot of companies who offer such services. This implies that YOUR animation will stand out of the crowd. As a whole, kinetic typography is viewed as a fresh and unique way in advertising a service that a company offers. It's a simple and sophisticated approach to online marketing. It stimulates our imaginative minds by allowing each person to be immersed in your brand. By introducing Motion Typography in the field of advertisement, there are now more options for businesses to prepare and showcase their products in order to find leads and clients, and be able to serve its purpose. Visit www.KineticTypography.com for more examples and details about ordering a video for your company!
Monday, May 9, 2011
Save Funds on Any Company's Advertising Budget using Kinetic Typography
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